The Spirits Business - September 2026

The Spirits Business - September 2026

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Contents of this issue

Latest

6
The big story
Diageo plans to cut jobs and focus on RTDs in a bid to return to success
8
News & insights
Canada-US tariff war heats up; Suntory sales stagnant in H1; Campari offloads agricole rums
16
Bulletins
Marketing, product and travel retail updates

Features & Interviews

26
The big interview
Brother's Bond Bourbon has enjoyed a successful first year in GTR, and is hungry for more
34
The SB Awards
We announce the people and brands with a chance of winning big at our November event
40
Global travel retail
We examine the state of the sector, including rum, Scotch, gin, vodka, liqueurs and RTDs
52
Irish whiskey
Producers are pivoting to attract new markets as shockwaves from US tariffs still reverberate
58
Vodka
The resurgence of the Martini in all its forms has helped boost the vodka category
64
Rum
Agricole is growing beyond the French Caribbean as brands put their own spin on the segment
70
New Zealand
New Zealand's spirits producers are banking on their distinctive offerings having global appeal

Events

74
TFWA preview
This year's event returns to Cannes and we highlight what brands have in store for visitors

Competitions

82
The Travel Retail Masters 2026
Whether flying or cruising, there's something special for you on the duty free shelves
90
The Vodka Masters 2026
Quality reigned throughout the flights, as our judges were impressed with all sectors