Contents of this issue
Latest
4
The big story
A public consultation on Irish whiskey's GI has prompted debate in the country
6
News & insights
Gen Z moderation debunked; Nova Scotia loosens booze laws; Scotch whisky inquiry launched
12
Bulletins
Marketing, product and travel retail updates
Features & Interviews
24
The big interview
Recently appointed CEO Steven Kersley is breathing new life into Scottish producer Eden Mill
30
Scotch whisky
The staid image of Scotch must change to appeal to potential new and younger consumers
40
Packaging
We investigate what design cues are truly resonating with retailers and distributors
44
World whisky
Less established nations are delighting discerning drinkers with their adventurous takes
50
India
The country's love of whisky is being challenged by gin, vodka and agave spirits producers
Competitions
54
The Scotch Whisky Masters 2026
Each whisky-producing region offered some amazing drops, as our judges discovered
66
The Irish Whiskey Masters 2026
Superb liquid from all over the Emerald Isle is on show, as our blind tasting demonstrates
74
The American Whiskey Masters 2026
The country's producers shine, with some thrilling expressions in our taste test
82
The World Whisky Masters 2026
Smaller whisky-producing nations are attracting adventurous consumers