The Spirits Business - April 2026

The Spirits Business - April 2026

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Contents of this issue:

4 | The big story Two Canadian provinces have broken barriers by allowing alcohol to be sold cross-border

6 | News & insights Campari focuses on big brands; Uncle Nearest saga continues; two spirits giants talk M&A

12 | Bulletins Marketing, product and travel retail updates


FEATURES & INTERVIEWS

28 | The big interview Whisky blender Angela D’Orazio on her move from Mackmyra to Scotch disrupter Compass Box

34 | Vodka Producers are reacting to drinkers consuming the liquid earlier in the day

42 | Tonics and mixers We examine why these drinks are going solo and taking the spotlight in bars and at home

50 | Vermouth Bartenders are helping the liquid take its rightful place as a star ingredient in cocktails

52 | Eastern Europe Vodka is still strong in the region, but tastes are changing with premiumisation on the rise

56 | Tequila in travel retail Huge sales increases are unlikely but the category has a lot of room to expand in GTR


EVENTS

58 | IWD To mark International Women’s Day, SB held a riveting panel discussion about mentorship

64 | ProWein The Spirits Business Hub was one of the highlights of the annual drinks extravaganza


COMPETITIONS

70 | The Tequila & Mezcal Masters 2026 Our judges put a whole host of agave products to the test in our annual competition

78 | The SB Spring Blind Tasting 2026 As the weather heats up in the Northern Hemisphere we discover the hottest drops