The Drinks Business - September 2026

The Drinks Business - September 2026

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Contents of this issue

news & views

4
the big story
As summer holidays draw to a close, could campers offer rich pickings for drinks brands?

features

38
the big interview
Prenay Agarwal on opening an Andean-themed fine dining restaurant
42
chile
Can a new marketing campaign ignite demand for the country's cool-climate wines?
52
carmenere masters
Chile's flagship grape variety flexes its fine wine muscles in our annual taste-off
58
bordeaux
Unearthing the truth behind the headlines after this summer's devastating wildfires
66
single vineyards
As more regions embrace provenance, do classifications enhance commercial value?
78
travel retail
Partnerships hold the key in a distribution channel that offers huge opportunities
86
travel retail masters
Portugal and England triumph in our annual round-up of duty free wines
92
malbec masters
The quality of this year's entries came as a pleasant surprise to the judging panel

marketing

102
campaigns
Beefeater 0.0 x Jamiroquai; Patrón's carefully worded ads; BrewDog Park push
104
new products
New Viña Artesano ranges; Taylor Fladgate aged white Port; Bruichladdich Greener Still

fine wine

106
the fine wine big story
Consolidation beckons as fine wine companies react to changing market trends
108
auction update with iDealwine
Meursault to the fore as demand for fine white Burgundy continues to build
110
fine wine news
Hedonism own-label whiskies; The Wine Society fine wine service; iDealwine record
112
liv-ex monitor
Burgundy overtakes Bordeaux in fine wine trading for the first time in four years

people

114
moves and q&a
New NZ Winegrowers CEO; Neill named V Spirits Brands MD; Peter Ho chef Q&A
120
salud!
La Gioiosa padel sponsorship; Torres eclipse event; Fratelli Branca masterclass